Online Advertising is a rapidly developing marketing strategy that almost any business can get benefited if is done effectively. Online advertising is inclusive, affordable and easy to manage. Many business use online advertising to reach out the global audience. Understanding online advertising can help you to increase your customer base, reach out and engagement, learn more about specific preference and targeted audience. By doing online advertisement you can retarget your audience and can make viewers into a buyers.
What Is Online Advertising?
Have you ever double tap an Image on Instagram, reacted to a video on Facebook, click a search result on google only to realize after that ooh.. it was actually an ad.
May be you never realize it might not be an ad but you click on cute picture of dog. More than ever online advertisement can be in the form of image, text, video & audio. In todays ads are getting more contextual, relevant, targeted, and helpful in ways they never could before. In a simple language ads todays are content.
Online Advertising is process of using internet to send message to a targeted audience. It is a way to increase traffic on your website. It includes advertising on search engine result page, social media advertising, website, email campaign, app integration, and other channels. Businesses use online advertising to persuade the targeted customers to take specific action such as making purchase.
Why Your Business Need To Do Online Advertising
No matter how small or big your business, Online advertising is one of the best ways to build your Brand, Win new customers and grow revenue. It has many advantage if we compare with traditional form of advertising or other form of online marketing. There are major benefit of Online Advertising.
1.Immediate & Quick Result
When you advertise online, you won’t have to wait for a month, week or days to get reward for your efforts. Sales can happen as soon as your ads goes on live.
With an SEO, your page may take an average of 3 month to rank on Google. Social Media tend to grow 9.4 percent and 16 percent in every six month.
Further the speed at which you see results doesn’t just help you to win customer & drive revenue faster. It also help you to optimize your campaign quicker. Because you get data so fast, however you are able to optimize your campaigns to maximize ROI much faster. What takes six month or more with SEO, with paid ads it will just take 3 months.
That’s why it always says that a PPC campaign can double your ROI or more.
In todays market if you want to win, you must focus on your micro niche. You must know who is your targeted audience, whom you need to sell. In online advertising has the power to drill down your target market and know with confidence that every dollar of your budget being spend on them. That’s the kind marketing, traditional advertising can’t compete.
Most of the online advertising channel has granular targeting. Always allow you to focus on efforts and small segment of their audience. Facebook lets you to customize your target by dozen of criteria. Including,
As a result you don’t have to worry about – Forget the broad, in mass market that aim to please everyone. “ If you try to sell everyone, you can’t sell anything”. So targeting is mandatory for any business.
Online advertising can be used to drive traffic to your site and build Brand Awareness. An effective campaign can create brand influencers and reach complimentary audience. Advertising online not only create the Brand Awareness but it also recall your brand again & again.
Showing the ads once in a blue moon, nobody will be ready to buy or purchase your products. It’s already proven that in the first introduction nobody will. Once someone prone with that ads, definitely there will be monetary transaction.
If you show your ads again & again people will think who is that guy or what company is this. People will start thinking about you, will start knowing you. For instance you will build a trust & client will be raving fan of your brand.
If you aren’t see how your ads are performing then you won’t buy the paid advertising. The beauty of online advertising is it is easily trackable.
Advertisers don’t simply published the ads in web & hope for the best. They must know how well their ads are performing & from where there traffic is coming. That’s the reason analytics is the crucial components for the any online strategy. Analytics tools offer wealth of information about the campaign. From impression share and CTR to CPC and trends over time.
Consumer rarely discover a website and decide to make purchase immediately. A customer journey can be lengthy and complex. That the reason you need to take your ads in across multiple devices and websites over a prolonged period of time. Remarketing is one of the most important tools for online marketing.
It will allow you to track user who has visited to your website and failed to convert & take action. Once they leave your sites and serve ads to them on other website. So this is not only the way to increase brand awareness but also numerous further opportunity for the user to revisit your website and covert at a later time.
With an effective online advertising you can expand your business anywhere in the world. As the internet has no boundary you can connect with your audience quickly and avoid having to travel to expand the business. This is how your company can visible to a millions of potential customers.
Cost effective is one of the most significant advantage of online advertising. Compare to the traditional method, it’s typical smaller expenditure on promoting product & services.
The internet is a medium that can enables high degree of interaction. Not only your brand can send message but also can received likes, comments, question, poll etc. As per their interest and understanding level. You can offer your products.
If really market need your product/service but someone is not interest into it. That means they don’t have any idea or they won’t trust you. As per the basis of interaction your can educate them about business.
By simply asking question and throwing polls, you can understand what actually they are looking. So online advertising is so much powerful, it can make your business in next level.